If you think about it, Facebook, Pinterest and Twitter didn’t get to be massive social networks just because someone came up with the idea. They had to attract an audience. An enthusiastic audience. And one crucial way to attract that proactive consumer was to market the product.
Yup, thank the marketers for this explosion of sharing and oversharing. That was the impetus for my May story for the UT San Diego newspaper.
The San Diego Ad Club hosted its 10th annual Interactive Day in San Diego on May 15 to 16. I dug a bit into the origins of the event and why it still exists today. After all, as Sheila Fox, the club’s executive director, told me, “Is ‘Interactive Day’ still the right terminology? We continue to question that.”
Ultimately, she added, “The definition of interactive has expanded – from the idea of something digital and online to also include engagement with target audience. … It’s an activity between a business and a customer.”
The story was published on May 15, 2014. While I don’t have a copy of the story, the sidebar featuring David Shing, AOL’s Digital Prophet, made it online. Read the Q&A HERE.
[This post is backdated as I catch up on posting old stories]