May 29, 2014
Comments Off on Who to blame for your Pinning, Liking and Tweeting
David Shing, AOL’s Digital Prophet. Image courtesy of AOL.
If you think about it, Facebook, Pinterest and Twitter didn’t get to be massive social networks just because someone came up with the idea. They had to attract an audience. An enthusiastic audience. And one crucial way to attract that proactive consumer was to market the product.
Yup, thank the marketers for this explosion of sharing and oversharing. That was the impetus for my May story for the UT San Diego newspaper.
The San Diego Ad Club hosted its 10th annual Interactive Day in San Diego on May 15 to 16. I dug a bit into the origins of the event and why it still exists today. After all, as Sheila Fox, the club’s executive director, told me, “Is ‘Interactive Day’ still the right terminology? We continue to question that.”
Ultimately, she added, “The definition of interactive has expanded – from the idea of something digital and online to also include engagement with target audience. … It’s an activity between a business and a customer.”
The story was published on May 15, 2014. While I don’t have a copy of the story, the sidebar featuring David Shing, AOL’s Digital Prophet, made it online. Read the Q&A HERE.
[This post is backdated as I catch up on posting old stories]
May 8, 2014
Comments Off on Living smarter in a modern world
The new issue of Modern in Denver is out! Actually, it’s been out since March but I’m just getting around to mentioning it here. I wrote a feature story for the Spring 2014 issue on one of my favorite topics: Tech gadgets! Some may even make you a bit smarter.
With the explosion of apps, smartphones and Bluetooth Smart (the proper way to say it, according to the SIG), pretty much everything can go online to “get smarter.” Sure, many items in the home have had this ability for years — refrigerators, heating systems, sprinklers… But, of course, today’s smartness revolves around the modernly mobile computer — the one you carry in your hands. To some, smartphones are more important than your wallet.
People are putting smartness in basketballs, baby bibs and forks! I like the idea of checking whether my front door is locked when I’m away from home. Or having the lights turn themselves off when I leave the house. Or letting my keys find me when I can’t find them. My major qualm with this smart explosion is bothering to use the multiple smartphone apps to control my door lock, heater, washing machine, toaster and coffee machine.
Am I just lazy? (Spoiler: I do explore a few devices/technologies that tackle that problem.)
Read the story via PDF: Simply Smart (published in Modern in Denver, Spring 2014)
And don’t forget to check out my regular contribution, “Field Study,” which spotlights a handful of new modern objects we would all love to have.
You can pick up the magazine at Denver-area Tattered Covers, Whole Foods and a few other outlets for another month. Ping me if you’re searching for a copy.
January 14, 2014
Comments Off on Field Study Notes for a Modern Winter
Peek at the Winter issue
The Winter issue of Modern In Denver is out and, as always, it’s packed with interesting profiles of local companies and designers, great photos and enviable homes. I had little to do with it other than putting together the regular “Field Study” section of cool products (and saying “Bravo!” from the comfort of my home office).
It amazes me how publisher William Logan puts out this quality publication each quarter. But then again, MID continues to attract readers and subscribers. In fact, the magazine appears to be running its first-ever subscription deal right now: Just $10 for one year (use promo code “LOVEMID2014” by Feb. 14, 2014).
I had the pleasure of highlighting a handful of local designers, including the father-son team behind the Geoflora Forms and the Littleton-based Jules Landis, who uses a hybridized concrete to form furniture.
I’m currently working on the next issue. If you’ve got a product to pitch for Modern in Denver, send me a message at tamara at modernindenver dot com.
And here’s a peek at the Winter Field Study (Need a closer look? Email me for a PDF or pick up a copy at Whole Foods, Tattered Cover and other stores):
January 14, 2014
Comments Off on How to Shop Online on Christmas Eve
Catching up with posting some recent stories, I tackled last-minute Christmas shopping and offered seven viable options for procrastinators last month.
I remember a few years ago, there was a huge push by online retailers to offer overnight shipping for gifts ordered on the day before Christmas Eve. Some even promised delivery on Christmas Day. For some reason, the high-end retailer Ashford comes to mind (and, wow, they are still around somewhat). This past holiday, it was Amazon making the big promise of same-day delivery for orders made on Christmas Eve.
While it’s now almost mid-January, I’m posting a link to my story on TheStreet.com since this blog so far serves as more of a collection of my work. If you want to prepare yourself for procrastination next holiday, take a look:
December 8, 2013
Comments Off on Tech Gifts for the Powerless
One of the most important things every geek needs is power. But that’s not so easy to come by when you’re out in the wilderness, away from your hotel or near the end of a very, very long day.
Check out these gift ideas in a story I wrote for TheStreet: