Crowdfunding and, in particular, Kickstarter, are still going strong. But in reality, success evades many projects. And you may not know that from, ahem, all the positive media.
“What about the failures,” my editor asked me.
This San Diego business launched its new product on Kickstarter but realized within the first 72 hours that it was going to fail. Still, not all was lost.
Read the Q&A with Axis Game Factory CEO Tammy McDonald:
- Kickstarter Flop Gives Life to Axis Game Factory, published Oct. 28, 2013 in the UT-San Diego