Gadgetress Tales

Apps, Tech & Modern Things

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September 5, 2014
by Gadgetress
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How recruiters think and other job tips

10600496_837449519621597_3127249337294903816_nIf you’ve ever applied for a job you spotted online, you know the agony. Did I have the right key words? Am I one of hundreds, no, thousands of applicants? Did someone even look at my resume?

And then the agony goes away because after your umpteenth application, you stop wondering. You just submit the same old resume and cover letter, changing little if anything.

Don’t get like that. Recruiters I interviewed for a Labor Day job series in the U-T San Diego newspaper, were adamant that yes, they look at every, single application (though some more briefly than others). They focus on the resume and want to mostly know this: Are you qualified?

I contributed several stories to the U-T’s special section but one of my favorites was interviewing local recruiters — the first eyes on an applicant’s resume. If they like what they see, they move it on to the position’s hiring manager. So, how do you get past that first step? Take a look at my stories (and other ones that were also quite helpful):

Read:

More from the series:

September 4, 2014
by Gadgetress
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Confused about cloud security? Start with common sense

firstDenverPostWhen I spotted the weekend’s headlines of female celebs’ private photos unleashed online by hackers, I thought, here we go again. I didn’t plan to dwell much further on celebrity nude photos. Then on Tuesday, the Denver Post business editor called, asking me to write a consumer-focused story on cloud security. How could I say no?

I immediately reached out some of my old computer-security contacts, plus a few new local ones, to get up to date with cloud security. Yes, the Cloud — the amorphous entity that appears to be all knowing and omnipresent, yet potentially hackable. As it turned out, Apple said that nope, iCloud was not hacked, at least not in this celebrity-photo case.

Nevertheless, if you like to take photos, share them online and mindlessly back up files online in the Cloud, there is always a security risk. We use the cloud because our smartphones don’t have enough space to store all those selfies — or we want the convenience of accessing them on our phones, laptops and tablets. It’s (mostly) seamless. You don’t even have to think about it. I’m betting that very few iPhone users think about what is actually in the iCloud. I’m not even sure if a majority understand that iCloud lives outside their phone.

I like what Jonathan Sander, the strategy and research officer at STEALTHbits Technologies, told me:

“I guarantee that half the celebrities didn’t even know their photos were in the cloud,” Sander said. “If you asked them if they trust their nude photos in the cloud, I’m sure they would not.”

There are still ways to be smart about your photos and files. New technology in the form of two-step authentication is one extra layer of security that can make your account less attractive to hackers. Apple’s Two-Step Verification, which was introduced last year, requires users to verify accounts using a password and a special code. Google also offers it, as does Microsoft, Dropbox and nearly every company offering cloud storage.

But when it comes down to it, protecting your digital life means using common sense and being aware of what you have out in the Cloud. As Sander told me, “Do I trust the cloud to what? To store my vacation photos? Yes. Do I trust it to store my birth certificate and passport? Probably not.”

So, there you have it. My freelance debut for The Denver Post — on the Front Page too! All thanks to celebrities who take naked photos with their iPhones.

Read the story:

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July 29, 2014
by Gadgetress
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Summer Modern and other Good Things

Check out the summer issue of Modern in Denver for a few pieces of my work. Of course, there is the regular “Field Study” section of fine products. If you need a PDF of this, let me know.

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Also, take a look at a few other sections I contributed to:

HIT PLAY! (Music gadgets)

 

HOP ON! Urban Bike Riding roundup:

Ingredients (not the main piece on Beets, which I love, but the writeups of other products):

 

 

May 29, 2014
by Gadgetress
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Who to blame for your Pinning, Liking and Tweeting

David Shing, AOL’s Digital Prophet. Image courtesy of AOL.

If you think about it, Facebook, Pinterest and Twitter didn’t get to be massive social networks just because someone came up with the idea. They had to attract an audience. An enthusiastic audience. And one crucial way to attract that proactive consumer was to market the product.

Yup, thank the marketers for this explosion of sharing and oversharing. That was the impetus for my May story for the UT San Diego newspaper.

The San Diego Ad Club hosted its 10th annual Interactive Day in San Diego on May 15 to 16. I dug a bit into the origins of the event and why it still exists today. After all, as Sheila Fox, the club’s executive director, told me, “Is ‘Interactive Day’ still the right terminology? We continue to question that.”

Ultimately, she added, “The definition of interactive has expanded – from the idea of something digital and online to also include engagement with target audience. … It’s an activity between a business and a customer.”

The story was published on May 15, 2014. While I don’t have a copy of the story, the sidebar featuring David Shing, AOL’s Digital Prophet, made it online. Read the Q&A HERE.

[This post is backdated as I catch up on posting old stories]

 

 

Modern in Denver Spring 2014 cover

May 8, 2014
by Gadgetress
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Living smarter in a modern world

Modern in Denver Spring 2014 coverThe new issue of Modern in Denver is out! Actually, it’s been out since March but I’m just getting around to mentioning it here.  I wrote a feature story for the Spring 2014 issue on one of my favorite topics: Tech gadgets! Some may even make you a bit smarter.

With the explosion of apps, smartphones and Bluetooth Smart (the proper way to say it, according to the SIG), pretty much everything can go online to “get smarter.” Sure, many items in the home have had this ability for years — refrigerators, heating systems, sprinklers…  But, of course, today’s smartness revolves around the modernly mobile computer — the one you carry in your hands. To some, smartphones are more important than your wallet.

People are putting smartness in basketballs, baby bibs and forks! I like the idea of checking whether my front door is locked when I’m away from home. Or having the lights turn themselves off when I leave the house. Or letting my keys find me when I can’t find them. My major qualm with this smart explosion is bothering to use the multiple smartphone apps to control my door lock, heater, washing machine, toaster and coffee machine.

Am I just lazy? (Spoiler: I do explore a few devices/technologies that tackle that problem.)

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Read the story via PDF:  Simply Smart (published in Modern in Denver, Spring 2014)

And don’t forget to check out my regular contribution, “Field Study,” which spotlights a handful of new modern objects we would all love to have.

 

You can pick up the magazine at Denver-area Tattered Covers, Whole Foods and a few other outlets for another month. Ping me if you’re searching for a copy.

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